How Online CRE Investment Platforms Have Unlocked a New Source of Capital

Crowdfunding, also known as online syndication, has grown from a “nice to try” to a “must-have” source of capital for hundreds of CRE sponsors. Online investing platforms have helped firms raise billions of dollars in private equity by providing direct access to thousands of accredited investors across the U.S. But how did this way of raising capital get started? Why are some of today’s largest CRE firms turning to this new source of capital?